Ancillary Narrative 3

TITLE: Sub-Cereal Advertising

CORRESPONDING MACRO-STORY BEAT: SOAPBOX REVISITED

SHORT STORY SYNOPSIS
A group of heroes form an underground crime fighting ring in light of the new laws against heroes. The main hero, Gazer Fist, is driven into hiding. However while he is underground, he witnesses villains running amok, and the government powerless to stop them. He chooses to disobey the law and finds other like minded heroes to help him tip the scales in favor of justice, despite what the world thinks of his ideals.

GENRE: Food

PROTAGONIST: Gazer Fist, a hero with incredible super powers who is forced into hiding after the sanctions against heroes. Since it is a short comic, not much is known of the fictional hero, other than that he is a representation of heroes who wish nothing but the best for the world and it's inhabitants.

ANTAGONIST: The Government, throughout the short comic, government agents are scrambling to figure out the identity of Gazer Fist and his comrades. They try to place them under regulation and silence them for good, under the laws created after the sanctions, regardless of their intentions.

PRIMARY LOCATIONS WITH DESCRIPTIONS: This short comic takes place in a troubled city similar to New York, where villains now run rampant with the heroic oppression now present.

ADDITIVE COMPREHENSION: The additive comprehension in this narrative is the background to one of the main antagonists during the Triple A title's campaign storyline, Gazer Fist. While you interact with this antagonist many times throughout the game, you will be able to learn more about what makes the character do the things he does, and puts a spin on the character, creating a sympathetic attachment to an antagonist through this medium.

TARGET MARKET: Male and Female Gamers below 28.

THOROUGH DESCRIPTION OF THEIR MEDIA HABITS: Many of the people included in this demographic tend to stick to whatever is popular at the time. While older demographics may be more picky, younger crowds tend to stick to whatever is "hot". Therefore, since there is a Triple A title coming out, paired with the fact that this will be contracted with one of the most popular breakfast foods with a throwback to old school cereal prizes should solidify exposure to this ancillary narrative.

MEDIUM: Short Comic

WHY IT WORKS IN THIS MEDIUM: Having this story as a short comic will provide a easy way for content to be found and absorbed in the smallest dose possible, while still leaving the consumer satisfied both visually and narratively.

PLATFORM: Cereal Boxes!

WHY IT WORKS IN THIS PLATFORM: Being a throwback to a time when cereal box prizes were prevalent, taking it back will not only be a welcome surprise for the audience, but will also provide an easily digestible (literally) way for more story to be consumed by fans of Capital Divide.